In 2020, Target was deemed an essential business in the country's response to COVID-19. This achievement in brand awareness translated to $100 million in sales for Fenty Skin during the first week alone. Fenty Beauty vs. Kylie Cosmetics: The Race to a Billion Dollar Brand Brands such as Fenty Beauty and Morphe, with the likes of Rihanna and James Charles behind them, have multiple spots on the list, too. The ranking factors statistics including earned media value for August and compares it to month over month and year over year earnings. . Launched in September 2017 in 1,600 Sephora stores across 15 countries, Rihanna's Fenty Beauty generated a reported $72 million in sales in its first full month. The Pro-Filt'r Soft Matte Longwear Foundation has been both an Allure Readers' Choice and Vogue Beauty Awards winner and remains one of Fenty's best-selling products on Sephora. . Gen Z and Millennials Are Spending More on Beauty - WWD And everyone . 2. In 2015 the industry generated $56.2 billion in the United States. Her first range Fenty Beauty premiered in September 2017 and quickly became a viral success. INTERNATIONAL MARKETING (FENTY BEAUTY)- Powerpoint Rihanna Leverages TikTok For Fenty Beauty Hype House - Captiv8 According to the Bureau of Labor Statistics, the following categories are expected to see unprecedented growth with the next 4 years: Barbers, hairdressers and cosmetologists: 10% expected growth by 2024. Fenty Beauty was founded on September 8th, 2017 by musical artist Robyn Rihanna Fenty. Fenty Beauty: Most Innovative Company | Fast Company Fenty Beauty Sales on Track to Outstrip Kylie Cosmetics, KKW Beauty - WWD The Eaze Drop . Head office: 425 Market Street, 19th Floor, San Francisco, CA 94105. Fenty Beauty is not a 100% vegan brand. 3 Strategies That Fuel the Growth of Rihanna's $600 Million Empire Include only relevant and essential information.